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Stakeholders (individuals, communities, groups, or organizations affected by your organization’s actions) are a valuable source of information and support. Successful stakeholder engagement can allow you to access information about your organization that will help you run more effectively and increase your impact. Stakeholders can be integrated into your Monitoring and Evaluation strategy. And when you have the buy-in and support of your stakeholders, you can dramatically increase your social status/influence and decrease your risk.
Mechanisms for engaging stakeholders include:
Online Social Media
Online “social media” tools like blogging, YouTube, Facebook, and Twitter can be effective tools in developing relationships with stakeholder communities, building trust and buy-in through radical transparency, and creating information streams and feedback loops that will allow your organization to operate more effectively and maximize impact.
Feedback Loops
Effective feedback-loops provide your stakeholders with a channel to express their thoughts and concerns so that your organization can better address specific needs.
Community Engagement
Involving the community in what your organization is doing can go a long ways in strengthening your relationship with stakeholders and gathering support behind your organization. Community engagement can take many forms including direct integration into programming/operations, or holding “open” events where community members can learn about what it is you do and can ask questions.
Our Transparency Professionals can develop a community engagement strategy that matches your organization’s culture, mission, and capacity.